Prospect Audit
Local SEO + Google Maps Audit
A live look at how Aledo RV Community shows up on Google across west Fort Worth: map rankings from 9 search points, 4 nearby competitors, long-term rental searches, and the exact moves to start filling sites from search.
Outdoorsy, Apple Maps, MapQuest and Cowtown RV Park's Facebook page rank for your name instead. On Google Maps you win 0 of 27 searches and average #9.8, while Yellow Rose RV Resort takes #1 in 11 of them. You have the best rating of any park we measured (5.0 ★), but only 14 reviews and 45 photos. Cowtown has 367 reviews and Yellow Rose has 363 photos.
We searched Google Maps from 9 points around the park (a 3×3 grid, about 3 miles apart) for 3 keywords, 27 searches in all, and recorded where each park landed. Green is #1, red is out of the top 3.
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Aledo RV Community YOU | 12 | 13 | 15 | 9 | 10 | 10 | 6 | 7 | 6 | 9.8 |
| Cowtown RV Park | — | — | — | 3 | 3 | — | 3 | 3 | — | 3.0 |
| Starry Night RV Resort | — | — | — | — | — | — | — | — | — | — |
| YELLOWROSE RV RESORT | 2 | 2 | 2 | 2 | 1 | 2 | 2 | 2 | 2 | 1.9 |
| Settlers Haven Mobile Home & RV Park | — | 6 | 6 | — | 6 | 5 | — | 4 | 3 | 5.0 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Aledo RV Community YOU | 9 | 12 | 13 | 10 | 9 | 11 | 6 | 7 | 6 | 9.2 |
| Cowtown RV Park | — | — | — | 6 | 7 | — | 3 | 4 | — | 5.0 |
| Starry Night RV Resort | — | — | — | 1 | — | — | — | — | — | 1.0 |
| YELLOWROSE RV RESORT | 2 | 2 | 2 | 4 | 1 | 2 | 2 | 2 | 2 | 2.1 |
| Settlers Haven Mobile Home & RV Park | — | 5 | 7 | — | 4 | 4 | — | 3 | 3 | 4.3 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Aledo RV Community YOU | 8 | 10 | 13 | 8 | 9 | 10 | 6 | 7 | 6 | 8.6 |
| Cowtown RV Park | — | — | — | 5 | 8 | — | 2 | 4 | — | 4.8 |
| Starry Night RV Resort | — | — | — | — | — | — | — | — | — | — |
| YELLOWROSE RV RESORT | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1.0 |
| Settlers Haven Mobile Home & RV Park | — | 2 | 3 | — | 2 | 3 | — | 2 | 2 | 2.3 |
We pulled the live Google Business Profile data for the top Fort Worth RV parks. The gaps add up to a ranking-algorithm advantage for your strongest competitor.
| Metric | Aledo RV Community | Cowtown RV Park | Starry Night RV Resort | YELLOWROSE RV RESORT | Settlers Haven Mobile Home & RV Park |
|---|---|---|---|---|---|
| Average rating | 5 ★ | 3.9 ★ | 4.9 ★ | 4.6 ★ | 3.4 ★ |
| Total reviews | 14 | 367 | 213 | 127 | 123 |
| Total photos | 45 | 140 | 249 | 363 | 24 |
| Primary category | RV park | RV park | RV park | RV park | RV park |
| Secondary categories | Campground, Mobile home park, RV supply store | Campground | Campground | — | Campground |
| Phone | +1682-362-0824 | +1817-441-7878 | +1682-387-2267 | +1817-229-8665 | +1817-497-8933 |
| Address | 345 Hillcroft Rd, Fort Worth, TX 76108 | 7000 I-20, Aledo, TX 76008 | 4513 Kennedale New Hope Rd, Fort Worth, TX 76140 | 14445 White Settlement Rd, Fort Worth, TX 76108 | 410 N Cherry Ln, White Settlement, TX 76108 |
| GBP claimed | Yes ✓ | Yes ✓ | Yes ✓ | Yes ✓ | Yes ✓ |
Your competitors own these — and you're not in the top 25 organic for any of them.
| Query | Volume | Your Rank | Top Winners |
|---|---|---|---|
| RV resort Fort Worth TX | 30/mo | not in top 25 | yellowroservresort.com, openroadresorts.com |
| Aledo RV Community | 260/mo | not in top 25 | outdoorsy.com, texascampgrounds.com |
| RV park Fort Worth TX | 2,900/mo | not in top 25 | spot2nite.com, fortworthrvparkandresort.com |
| RV park near Fort Worth full hookups | n/a | not in top 25 | yellowroservresort.com, openroadresorts.com |
| monthly RV park TX | n/a | not in top 25 | thousandtrails.com, lakelandrvranch.com |
| pet friendly RV resort near Fort Worth | n/a | not in top 25 | yellowroservresort.com, fwssr.com |
| RV park near Fort Worth | 390/mo | not in top 25 | yellowroservresort.com, fortworth.com |
| snowbird RV park TX | n/a | not in top 25 | facebook.com, friobuckhornrvpark.com |
| RV resort near Fort Worth | n/a | not in top 25 | inspirecommunities.com, hipcamp.com |
| full hookup RV park Fort Worth | n/a | not in top 25 | campgrounds.rvlife.com, facebook.com |
Every park in your part of the local pack, sorted by total Google reviews. Cowtown sits on I-20 and draws overnight travelers, which builds reviews quickly. Starry Night and Yellow Rose show what a steady review habit does: both sit near 5 stars with 100+ reviews.
Five parks already run Google Ads for Fort Worth RV searches, so this market is more competitive than most. Long-term searches are small but steady all year, and a move-in is worth months of rent. Below is what Google Ads could deliver, built from real Keyword Planner volume and cost-per-click data for Dallas-Fort Worth.
That's about $119 in ad spend per move-in in the expected case. At $600 a month and an average stay of 6 months, each move-in is worth about $3,600, so ad spend plus management breaks even at about 2 move-ins a year. Ads alone won't fill 80 new sites, which is why the plan pairs them with your website and Google profile.
| Keyword group | Searches / mo | Avg cost / click | Plan |
|---|---|---|---|
| Brand defense People searching your name. Today your website isn't on Google's first two pages for it. | 210 | $1.50 | Core |
| Long-term & monthly RV sites Highest intent: they want a monthly spot, not a weekend. | 1,740 | $2.57 | Core |
| Aledo, Weatherford & Benbrook Town searches within 15 minutes of the park. | 790 | $2.70 | Core |
| Fort Worth RV parks The biggest search in the market. Mostly overnight travelers, so we bid only on people within our radius and filter for monthly. | 1,940 | $2.76 | Phase 2 |
| Scenario | Ad spend / yr | Move-ins / yr | Revenue / yr | Ad cost per move-in |
|---|---|---|---|---|
| Conservative | $4,477 | 19 | $69,011 | $234 |
| Expected | $3,813 | 32 | $115,019 | $119 |
| Strong | $3,316 | 45 | $161,026 | $74 |
| Scenario | Ad spend / yr | Move-ins / yr | Revenue / yr | Ad cost per move-in |
|---|---|---|---|---|
| Conservative | $5,997 | 20 | $71,651 | $301 |
| Expected | $5,108 | 33 | $119,419 | $154 |
| Strong | $4,442 | 46 | $167,186 | $96 |
Prioritized by impact per effort. The first six are fixes, not campaigns. Long-term renters search all year, so you don't have to wait for a season. Do these in the next 30-60 days and you should see map and website movement inside 90 days.
Your page titles read "Home - Aledo RV" and "Pricing - Aledo RV," and nothing on the site tells Google this is a monthly RV community in Aledo ISD. Retitle the homepage "Aledo RV Community | Monthly RV Sites in Aledo ISD, Fort Worth TX" and give every page a matching heading. Until the site ranks, run a brand ad so the 210 people searching your name each month land on your site, not on Outdoorsy or a competitor's Facebook page.
All 14 of your reviews are 5 stars. Volume is the only thing holding you back. You already have dozens of residents on site: a text with a direct review link, plus a reminder at rent time, can add 40-60 reviews in a month. After that, ask every new tenant at day 30. Reply to every review.
Your site has 4 pages and none target a search. Build one page each for monthly RV sites in Fort Worth, long-term RV lots for rent, RV living in Aledo ISD, affordable full-hookup sites ($600 with electric included), and Weatherford and Benbrook. "Long term RV parks near me" alone gets 480 searches a month in Dallas-Fort Worth, and "Weatherford RV park" gets 590.
The site has only the default WordPress page markup: no Campground or LocalBusiness schema with your address, phone, price and amenities. 30 of 38 images have no alt text. Fixing both helps Google connect the website to your Google profile and makes you eligible for AI Overview citations, which appeared on 3 of our 10 searches.
You have 45 photos. Yellow Rose has 363 and Starry Night has 249. Shoot every site type, the gate and cameras, laundry, showers, the dog park, and the new sites as they open. Photos of new construction are a reason to post every week.
Your profile lists "RV supply store" as a category, which tells Google you sell parts. Remove it. Keep RV park and Campground, add hours, and lead the description with what makes you different: monthly full-hookup sites from $600 with electric included, gated, in Aledo ISD.
The site has Google Analytics but no Google Ads conversion tracking and no call tracking. Track calls, tour requests and lease applications as conversions so every move-in ties back to the search or ad that drove it.
The contact email is aledomotorlodge@aroc.biz, which doesn't match your name. The reviews section shows a logo but no reviews. The pricing page is about two years old. Show real reviews, use a branded email, and confirm the $600 rate and what's included.
The Dyrt shows $20 a night and a different phone number than your website and Google profile. Claim and update The Dyrt, Good Sam, Yelp, Campendium and RVParky with the same name, address, phone (682-362-0824) and monthly pricing. Mismatched listings weaken your map rankings.
"Book Now" sends long-term renters to a nightly booking page. Monthly tenants want to see the site, ask about pets and rig length, and apply. Give them a short application and a tour scheduler, and route every lead to one inbox with a same-day reply.
This audit is the diagnosis. Implementing it across your Google profile, reviews, photos, website and ads is the prescription, and it's the work most park owners don't have time for.
Three things move you from #2 to #1 in the local pack, and none of them are one-and-done. RoverPass handles the full implementation so your team stays focused on running the resort:
Next step: a 30-minute call to walk through this report together, prioritize which actions to tackle first, and scope what RoverPass takes on vs. what your team owns.
Book your 30-min walkthrough →
Or email sales@roverpass.com with a few times that work.